Fortifying shampoo for normal to dry, weakened hair that is prone to falling due to breakage from brushing. Gently cleanses scalp & hair while adding moisture. Provides intense nourishment and gently detangles hair. Prevents risk of hair-fall due to breakage from brushing.92% less hair fall due to breakage from brushing*. 65% more smooth/conditioned**
 
Genesis is not a hair loss product.
*vs. non-conditioning shampoo.
**vs. non-conditioning shampoo.