This Ultra-violet iridescent fluid, neutralizes brassy & yellow undertones and boosts color. This anti-brass dual action formula, cleanses the hair of dirt and excess oils, while providing a care benefit to damaged blonde hair allowing you to be able to use daily.

Say goodbye to brassy hair and hello to vibrant, luminous blonde hair.
16x stronger hair*
Helps repair surface damage in one use

Instrumental test after application of Bain Ultra-Violet & Cicaflash: *vs non-conditioned shampoo